1. To make trade between two companies as simple as possible.

2. To help buyers locate sellers and service provides in the fastest and easiest manner possible.

3. To help sellers locate buyers and customers in the fastest and easiest manner possible.

4. To provide confidence to both the buyer, seller and service provider in conducting business on a local, national and international level.

6. To provide clear and transparent information on all companies and their products/services.

7. To filter out poor companies who have alternative aims than to do legitimate and quality trading, in order to provide a safe and trusting environment in which to search for reputable businesses.